revamp the site navigation piece as well as additional call to actions throughout the website.

integrations with CRM systems, for leads to go straight through.

inner pages were also optimised, allowing a clearer flow of information to the user.

The Detail

The EW Group website’s user journey needed a rethink due to a high bounce rate and low website conversion rate. Unicus looked into the Google Analytics to view the behaviour flow of the previous users which brought in the decision to revamp the site navigation piece as well as additional call to actions throughout the website. There were also integrations with CRM systems, for leads to go straight through, notifying The EW Group for faster communications with them and the lead. The inner pages were also optimised, allowing a clearer flow of information to the user, decreasing the bounce rate and increasing the inbound leads.

WORK WITH UNICUS

Specialising in industries that we know so well means that we are incredibly passionate about the brands we work with. It’s imperative that you know we are on the same page from the get go, and we’ll come with the ideas to prove it.