They should allow users to “quickly and constructively communicate with each other”, according to LinkedIn’s Product Manager, Cissy Chen.
There have been users comparing the feature to Facebook which is a more personal platform compared to LinkedIn’s professional platform. However, by having a variety, users are able to gain more insight over someone just liking their post. For marketers, knowing why someone interacted with your post can help when creating new content.
By having reaction buttons, LinkedIn could be reducing the conversations that take place on their platform. With only a like button, users would have to comment to elaborate on their point. However, this may be removed by being able to click a button.
LinkedIn has put thought behind these reactions, however. They have looked at the conversations that are taking place on the platform and looked at which reactions would be most valuable as well as the most popular posts that are being shared.
LinkedIn provided suggestions for when they believe the new reactions could be used:
- Celebrate a milestone or accomplishment
- Love to express deep resonance
- Insightful allows you to recognise an interesting post
- Curious allows you to let the poster know you are interested in learning more
Unlike other social media platforms such as Facebook and Twitter, LinkedIn does not release as many new features. To keep users interested and engaged on the platform, new features such as reactions can only help LinkedIn.
The reactions are already being rolled out to users globally and all users should have access to them in the coming months. The feature will be available on both the desktop and mobile versions.