What we can help you achieve
Email campaigns are an effective part of the overall marketing mix. The number of email users worldwide is forecasted to rise to 2.9 billion in 2019.
With automation tools helping to create bespoke, personalised journeys, email can be more targeted to your exact prospects than ever before. All based on relevant behavioural trends.
Unicus specialise in impactful email campaigns that convey important messages quickly and frequently to targeted audiences both large and small.
We understand the full sales lifecycle and how email marketing can plug in to an full omni-channel campaign in order to drive enquiries and direct sales revenue.
We design every email campaign with a carefully planned journey, implementing the likes of automation and segmentation in order to maximise exposure to your accurate data set. The design must retain a positive brand experience that is both direct and simple.
There are other specific factors which we have to consider, such as content and the frequency of communication with your audience. HNW audiences often don’t respond positively to repetitive sales-orientated emails. Likewise, less is often more when your brand needs to build trust and a connection with them.
Through bespoke reporting, we can also track user engagement extremely accurately and feedback for sales follow up, ensuring we close the loop and achieve the best possible campaign return on investment.
ARRANGE A BRIEFING
There’s no secret ingredient. We get the best results when we work closely with your internal team to achieve the results you’d expect if we were your actual marketing team.